When you have a message to get across to your tribe, whoever that may be, you’ll want to create a customer profile. This should be an in-depth description of who your typical reader is.
- No matter what you're writing, whether it's LGBT Marine SciFi or Current Events for Conservatives, you need to know your audience.
- 1. Know who you're writing to.
- There are two specific sets of info you need to get down, psychographic and demographic.
- Psychographic lies within lifestyle, attitudes, and general interests. I wouldn't talk about polyamory if I'm writing to a community founded on preserving traditionally family values.
- Demographic deals with age, gender, class, ethnicity and more. Are your characters relatable? If you're writing a cautionary tale about socialism for a republican manifesto you might not want to identify your protagonist as a Native American, or a woman, or Catholic. Just sayin...
- 2. Find out where your audience is.
- When it comes time to reach your audience you need to know where they hangout. Whether you're traditionally published or not, you are in charge of your own self promotion.
- What social media are they on? What websites do they hang out on? Are they email or app people? You'll save yourself a lot of wasted time and energy marketing your work if you conduct a little research.
- 3. Address them directly. Just one sentence lets them know you see them.
- Make sure you have at least one of these:
- All first time exotic dancers should know...
- At the rifle and pistol range, we all know why a 9mm is referred to as a people hunting gun...
- Make sure it's addressed to whoever your audience is.
Remember, your audience is smart. Always write to the smartest people in the room. Don't be afraid to be funny and utilize complex concepts.
If anyone would like to add some pointers, please do in the comments below. Thanks!