I must admit I was shocked when I found out how many close friends and family members, most of whom are readers, haven't read my book. I'm not saying all, a few have, but many that I thought for sure would have by now haven't. Want to know why? My friends and family are not my audience. From talking to other authors I've come to the conclusion that either your friends and family aren't your audience, or they are your only audience.
Yes, some close friends and a few family members have responded to me about Twist after reading it. Still, most of the people interacting with me about it are friends online and people in my writing community. I've had so so many offers online to do a review through my sample. I still have yet to trade 'free copies' for 'honest reviews' because I'm technologically challenged and can't figure out how to send a 'mobi'. WTF is a 'mobi'?
When I look at it from my friend's and family's perspective I get it. It's hard to lose yourself in fiction and achieve that suspension of disbelief when you know the author personally. I write in the first person and have a hyper active voice. It's clearly my voice... and it probably scares them.
Inversely, there are friends of family members and acquaintances that have heard the legends of my craziness and buy my book for that exact reason.
Think about it. You are asking people to commit six to eight hours of their life to reading your book. I was listening to one of my favorite authors being interviewed online. They stated that the biggest mistake first time authors make is focusing on marketing their first book. Woops! The trick is to keep writing books, better books, then repeat. I think of my current royalties times four and I get it.
Patience is another annoying virtue she suggests. Give your audience a chance to find you. -meh-
Me: I just published a book. Here's my card.
Bartender: Congratulations! What can I get you?
Me: A job.